How to Build Customer Trust in your Auctions!
By Joe Clare 17 Comments
Whether you realize it or not you may be giving your auction visitors a reason not to buy your product or service. And it could be just the smallest of issues that will cause them to think twice about purchasing from your auction. As explained in my book "eBay Marketing Wholesale SourcePak" you must remove these obstacles from your auction sales page so your visitors will become bidders. Below you'll find some obstacles and how you can solved them on your auction page.
Is This Seller Trustworthy?
This is a question that all your serious auction visitors will ask themselves. As they do not know you they are going to want to check you out. But how will they do this? Well, the first thing they would look for is your feedback rating. Feedback is a way eBay allows buyers and sellers to rate their experiences with each other. If you have a stellar feedback rating your visitor will feel you are trustworthy. Your goal should be to increase your auction feedback and keep it positive.
Another way a visitor might check to see if you are trustworthy is to click over to your about "Me Page". The about "Me Page" is a page you can create in your eBay account. It allows you to give your potential bidders some background information about you and your business. You can also include your feedback and other listed auctions on this page as well. This is where you have a chance to tell your potential bidder about yourself and your business, why he/she should buy from you. I would highly recommend you take advantage of this and create an about "Me Page" in your eBay account.
Also people may have questions regarding your auction. So you could get an email asking about your product or service. You should welcome this opportunity as a way to show your potential bidder you are a real person. Take this time to show your integrity, honesty, credibility, and expertise in your product or service. Include on your auction page an email link and tell your visitors that any inquires are welcome.
What About A Guarantee?
You always need some sort of guarantee for your product or service. Again it will help to show your visitor you are a trustworthy business person. Remember that your buyer assumes most of the risk here. He/she is buying from someone that they have never met, a product that they have only seen in a photo, and they must pay for that product in advance of receiving it. A guarantee that is appropriate for your product or service will help your visitor become a bidder.
How Do I Pay?
The more options you have for payment the more visitors will become bidders. There are many means of payment. The normal being PayPal. PayPal is an eBay company so having a PayPal payment button on your auction is an easy and free option to include on your auction sales page. But besides PayPal you may want to consider excepting other payment options as well..
What About Delivery?
Always fully disclose how your product or service is delivered and your delivery charge. Whether you are sending it via the postal service or a courier your bidder will want to know how he/she should expect to receive the purchase and what the cost will be. You can usually approximate deliver time and cost based on information you obtain from your local post office or courier.
If you answer the above questions on your auction page you will be building customer trust and he/she is more likely to become a bidder. And more bidders means more profits for you!